WHO IS AARON DUNCAN
Aaron Duncan, CEO of ADI Global Partners, is widely regarded as a leading authority in crisis communications and reputation management, often described as the “trauma surgeon” for brands facing serious challenges. He guides organizations, high-profile individuals, and global brands through critical reputational situations, helping them protect, defend, and rebuild trust when it matters most.
With deep experience in high-stakes environments, Aaron provides decisive guidance that protects and defends trust while transforming adversity into lasting resilience and opportunity. His approach integrates rapid, thoughtful messaging with proactive strategies to not only manage immediate risks but also strengthen brands for the long term—embodying the core principles of public relations, strategic communications, and integrated marketing.
His expertise has earned recognition from prominent industry sources, and he is included in Who’s Who in America. Outside of his professional work, Aaron is deeply committed to philanthropy, supporting global initiatives that create meaningful, lasting impact.
A sought-after motivational speaker and media commentator, Aaron shares practical insights with leaders across a wide range of industries.
His mission is straightforward: helping others thrive by turning crisis into opportunity.
