Digital Marketing & Communications Specialist

Job Title: Digital Marketing & Communications Specialist [D-DMC:4374]

Location: 📍St. Louis, Missouri / 🕒Full-time

Department: Marketing & Communications

Reports to: VP, Creative

Employment Type: Full-Time, Exempt

About ADI Global Partners:

ADI Global Partners is an award-winning, full-service PR and communications agency delivering strategic communications, reputation management, crisis advisory, brand strategy, and creative services to clients across industries on a global scale. We craft powerful narratives, build strong brands, create engaging content, design standout digital experiences, and deliver measurable results—helping clients confidently navigate media, reputation, and brand challenges with clarity and impact. We build a collaborative and innovative culture focused on excellence and real-world impact.

Position Overview

We are seeking a talented, proactive Digital Marketing & Communications Specialist to join our growing team. In this hands-on role, you will support the full spectrum of client services—from brand storytelling and content development to social media execution, SEO optimization, lead nurturing, PR coordination, and performance analytics. You will contribute directly to client success by helping build authentic, community-oriented campaigns that drive store traffic, online inquiries, conversions, and long-term loyalty.

Ideal for someone who thrives in a collaborative, fast-paced agency environment and is passionate about blending creative storytelling with data-driven tactics to support local-to-national brand growth.

Key Responsibilities

• Brand & Content Development — Craft and repurpose SEO-optimized content (blog posts, social snippets, email newsletters, PR materials) that reinforces client narratives around health/wellness, community giving, and unique brand personality.
• Social Media & Community Management — Manage platforms (Facebook, Instagram, TikTok/YouTube), creating daily posts, run engagement initiatives (contests, user-generated content, event recaps), and coordinate boosted posts/ads for geo-targeted reach.
• Lead Generation & Responsiveness — Support multi-channel campaigns, geo-targeted funnels, and CRM-based nurturing. Provide or coordinate 24/7/365 real-time human responses to inquiries, emphasizing empathetic, personalized engagement.
• SEO & Digital Optimization — Conduct keyword research, optimize local search visibility, build backlinks via community partnerships, and implement on-page improvements.
• Paid Media Support — Assist in auditing, optimizing, and managing client ad spend budgets, including A/B testing, retargeting, and performance tracking across Google, Facebook/Instagram, and other channels.
• PR & Events Coordination — Draft press releases, pitch media stories (wellness/community angles), manage influencer/local collaborations, encourage reviews, and support in-store/community events.
• Analytics & Reporting — Monitor KPIs using CRM, analytics dashboards, and tools; provide insights to refine strategies, report on progress toward client goals, and support quarterly reviews.
• Client Collaboration — Work closely with client teams and internal ADI staff to audit existing systems, integrate efforts, and ensure cohesive execution across front-end (customer-facing) and back-end (operational) structures.

Qualifications & Experience

• 2–5+ years of experience in digital marketing, social media, content creation, SEO, PR/communications, or agency client services (B2C retail, wellness, or local-market experience a plus).
• Strong writing and storytelling skills with ability to adapt voice (friendly, knowledgeable, fun, community-focused).
• Proficiency in tools such as Google Analytics, Google Ads, Meta Business Suite, CRM platforms (e.g., HubSpot, Salesforce), scheduling tools, and basic SEO platforms (e.g., SEMrush, Ahrefs, or similar).
• Experience with paid social/search ads, A/B testing, and performance optimization.
• Excellent organizational and multitasking abilities; comfortable with real-time responsiveness and fast deadlines.
• Passion for community impact, health/wellness brands, or retail growth preferred.
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).
• Self-starter with a collaborative mindset and enthusiasm for client success.

Why Work for Us?

At ADI Global Partners, your work matters—every day you’ll help brands tell powerful stories, build lasting reputations, navigate challenging situations, and rise above the competition.

• Teamwork. From shaping strategic ideas and writing compelling narratives to handling media relations, creating digital content, engaging audiences, and protecting reputations—we cover the full spectrum. You’ll build broad skills and never get boxed into one small role.
• Real impact you can see. Your efforts drive visibility, trust, and growth for clients. You’ll witness concrete wins—strong media placements, stronger brands, successfully navigated crises—and know you played a key role.
• Creative, collaborative team. We thrive on fresh thinking and genuine teamwork. You’ll work alongside smart, supportive colleagues who value your input, share ideas freely, and push each other to deliver outstanding results.
•  Room to grow. We invest in your professional development through ongoing training, challenging projects that push your skills, and clear advancement paths. If you’re driven and curious, there’s genuine opportunity to build your career here.
• A culture that feels right. Fast-paced but positive, built on excellence, innovation, and mutual respect—for our clients and each other. You’ll feel valued and part of a team that’s both challenging and rewarding.

If you’re passionate about communications, love solving problems with creativity, and want your work to truly count, ADI Global Partners is the place for you.

Join us and help shape narratives that shape success.